Brut has redesigned its packaging for 2014. The updated design is more “bold and masculine,” the brand says.

The new, modern logo reflects the key attributes of the Brut man: strong, confident and powerful.

“We are really proud of this year’s changes,” says Rick Cutler, Marketing Director at Idelle Management Company. “The added antiperspirant/deodorant scents are a great way to offer something new, while staying true to our roots, and the updated packaging really speaks to the BRUT consumer.”

Brut also launched two new antiperspirant/deodorants, Blue Wave and Black Ice (shown).

The Blue Wave scent boasts spicy undertones blended with citrus/hesperidic top notes, while Black Ice features hints of amber mixed with aromatic top notes. Both products are formulated to last 24-hours, and contain Trimax Triple Action Formula to protect against wetness and odor.